About This Course
The “Digital Marketing Fundamentals – Certificate Program” offers a comprehensive dive into digital marketing strategies and tactics, equipping participants with the skills needed to thrive in the online business landscape. Through a blend of theoretical insights, practical projects, and case studies, students will explore various digital channels and learn how to create and execute effective marketing campaigns.
Learning Objectives
Understand the fundamentals of digital marketing and its significance in modern business.
Explore different digital marketing channels, strategies, and best practices.
Learn to tailor digital marketing campaigns to specific target audiences.
Develop proficiency in digital marketing tools and analytics for optimizing campaign performance.
Gain practical experience through hands-on projects and assignments.
Material Includes
- Required Textbooks:
- "Digital Marketing for Dummies" by Ryan Deiss and Russ Henneberry
- "Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money)"
- "Influence: The Psychology of Persuasion" by Robert B. Cialdini
- Supplementary Resources:
- Online articles and research papers
- Webinars and video tutorials
- Blogs and podcasts by digital marketing experts
- Requirements for this Course:
- Basic understanding of marketing principles and concepts. Familiarity with internet usage and social media platforms is recommended but not required.
Requirements
- Participants should have a basic understanding of marketing principles, including market segmentation, targeting, positioning, and the marketing mix (product, price, place, promotion).
- Internet Proficiency: Familiarity with internet usage, web browsing, and social media platforms is recommended for understanding digital marketing channels and tactics.
- Analytical Skills: Basic analytical skills are beneficial for interpreting digital marketing metrics and performance data using tools like Google Analytics.
- Communication Skills: Effective written and verbal communication skills are essential for developing compelling digital marketing content and engaging with target audiences across various channels.
- Creativity: A creative mindset is valuable for generating innovative marketing ideas and crafting engaging content that resonates with target audiences online.
Target Audience
- Target Audience:
- Ideal for marketing professionals, business owners, entrepreneurs, and anyone interested in mastering digital marketing strategies to enhance brand visibility, engage target audiences, and drive business growth in the digital age.
Curriculum
1 Lesson
Attachment
Course Syllabi
$3,600.00
Material Includes
- Required Textbooks:
- "Digital Marketing for Dummies" by Ryan Deiss and Russ Henneberry
- "Content Inc., Second Edition: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money)"
- "Influence: The Psychology of Persuasion" by Robert B. Cialdini
- Supplementary Resources:
- Online articles and research papers
- Webinars and video tutorials
- Blogs and podcasts by digital marketing experts
- Requirements for this Course:
- Basic understanding of marketing principles and concepts. Familiarity with internet usage and social media platforms is recommended but not required.
